Retained in 1972 by Boston Broadcasters Inc. to develop a new corporate identity program for Boston's new ABC affiliate, WCVB-TV - Channel 5. This was Wyman & Cannan’s first major client. The challenge was to create a dynamic symbol based on the number 5.
Large scale interpretations of the symbol were applied to all architectural elements of the new studios.
In addition to creating a distinct symbol that identified the new channel, the assignment included the application of that symbol to a number of elements to strengthen the new broadcast entity.
The symbols adaptation as the stations first News Set. Its multi-purpose configuration allowed for interaction between the co-anchors and their broadcast guests.
A scale model showing proposed building identification including a roof-top helipad.
Proposed Corporate stationary
The symbol was applied to all company vehicles. The multi-color band was to promote the all-color broadcast capabilities of the new station.
The design development of the symbol had to consider its use at all scales and in a variety applications.
A preliminary design development sketch illustrating the News Set concept and its versatility.