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125 SUMMER STREET / BOSTON
125 Summer Street logotype and circular symbol.
Project Symbol & Logotype
Retained by Jaymont to provide all architectural graphics and marketing materials for this 22 story office and retail complex in downtown Boston’s Financial District. The retention of all existing Summer Street building facades was a unique aspect of this project.
The symbol and logotype displayed on letterhead, envelope, and business cards.
The project identity was applied to a variety of marketing materials.
Folder with marketing inserts.
A folder system containing brochures, fact sheets and floor plans, was designed to provide all information needed for the leasing team and potential corporate and retail tenants.
Brochure map with overlay.
A downtown map and overlay highlights location, transit information and walking distances.
Three site signs combined to show the logo, building photo, and listing of developers.
An early site sign illustrated the project, its identity and the development team.
Photo of project model and text featuring building and project details.
The 125 Summer Street fact sheet showing preserved old buildings facades at street level. The 22 floor structure contained 461,000 square feet of commercial and retail space at the corner of Summer and Lincoln Streets. The project was completed in 1989.
Etched elevator doors featuring repetitive symbols. Curved interior brass signs.
All interior signs for directionals, tenants and services were configured in a curved panel to reflect the buildings form.
All, including regulatory signs, were finished in polished brass. Elevator doors were etched with a repeat pattern of the project symbol.
Floor pattern for lobby.
A proposed treatment for the lobby of the tower using the project symbol as a focal point.
Materials were to be polished and rough finished granite, a traditional New England building material.
EXTERIOR RETAIL SIGNAGE
In keeping with the effort to retain the existing storefronts, a sign system based on individual letters seemed best suited for maintaining the “traditional” look of the new building. Overhead sign boards, gold leaf window identification and traditional sill signs were the basic design elements for all exterior retail signs.
Left hand holding arge letter E in gold leaf.
Individually crafted gold leaf letters were recommended to reflect the design of century old signs.
Drawing of storefron with signage. Mechanical drawings of signage details.
Typical Retail Storefront elevation
Typical Sill Sign
Typical Individual Letter Sign
INTERIOR RETAIL SIGNAGE
Interior lobby galleria, wood framed with glass enclosures.
View of the interior Galleria display cases
Sketch of circular wall mounted retail sign.
Influenced by signs found in London’s traditional Gallerias, a standard double-faced frame and disc configuration was adapted
for all interior retail tenants.
GALLERIA EXHIBITION
Installed galleria exhibition display as seen through the glass.
Typical Galleria display case
BC&CO was retained by Jaymont Properties to design, research, build and install an exhibit titled “Boston’s Historic Theaters” in the Galleria display area. Pictured left is one of seven displays cases featuring a chair from “The Old Howard” theater. Featured memorabilia, posters, photographs, playbills and documents are from the Harvard Theater Collection
and the private collection of
Fred MacLennan.
Circular Jaymont logo.
99 SUMMER STREET / BOSTON
99 Summer Street logo, featuring the building's outline.
Retained by Jaymont to provide all architectural graphics and marketing materials for this existing 20 story office and retail complex in Boston’s Financial District.
Managed by Jaymont, the design program focused on developing signage for an
“as built” structure and the preparation of all marketing materials to assist in the new leasing effort.
A street level retail component was included.
Fact sheet with large image and detailed stats for the building.
The 99 Summer Street fact sheet from Jaymont's Corporate Brochure. The 20 floor structure contained 271,000 square feet of commercial and retail space at the corner of Summer and Kingston Streets. The project was completed in 1987.
three brochures laid about, showing different pages. Cross section of the building, including the lower parking levels. Two page spread of the area map with a translucent page with walking distances from the building.
An elaborate multi-page brochure was designed as a leasing kit and sales tool. It focused on the site's central location, views of the skyline and local amenities. Overlays show transportation options and walking time and distances from the site.
The building cross-section was complimented with detailed floor plans for each level.
Drawing of a typical tennant sign that would appear on the walls of the building.
All tenant signs
(12” x 14”) are etched and polished stainless steel with paint filled text and numbers.
Close up aerial photo of the buidling with arrows featuring three primary views from the upper floors.
The design intent of the brochure was to highlight tenant views in all directions from the site.
All photos taken from the upper floor levels offered a 360 degree panorama of the downtown Boston skyline.
All photos for marketing materials were taken by members of the BC&CO design team.
Aeril photo over downtown Boston with 99 Summer STreet visible.
Double page spread from the 99 Summer Street project brochure
showing views from the site.
20 and 21 CUSTOM HOUSE STREET / BOSTON
Fact sheet with building details and a large image of the building rendered before it was built. Custom House development logo, featuring the outline of the original 1810 Boston Customs House. Fact sheet with building details and a large image of the building rendered before it was built.
The project fact sheet for 21 Custom House Street.
Retained by Jaymont to provide joint architectural graphics and marketing materials for 2 new office buildings near two landmarks (Old Customs House & Old Customs House Tower) in downtown Boston’s
Financial District.
The project fact sheet for 20 Custom House Street.
STreet photo of 21 Custom House building shortly after it was completed.
Photographing 21 Custom House building for
Jaymont marketing brochure
Cover of the folder, gray with the logo in the center. An old image of the Boston Customs House with a horse and carriage in front of it, taken 1904 or earlier. Closeup of the sidewalk featuring the 21 set into it surrounded by a design.
Bronze address set in entry pavers at
each building's entrance
Project binder
with symbol
based on
Boston’s
original
1810
Customs
House
building.
Etched bronze elevator doors featuring a repetitivive logo pattern.
Elevator doors with etched
symbol pattern
Closeup of the 21 Custom House Street address chisled into the corner stone pillar facing the street.
Projecting Retail signs and
Incised Street identification
The logo glazed onto an outdoor window.
Project symbol window decal, white vinyl on glazing
20 Custom House Street text in gold glazing on an outer window.
Gold leaf address application
on glazing
The street name India Street carved into stone on an corner pillar.
Incised address at entry at the entrance of each building
Black brochure cover with white logo at center. Alphabet, numbers and symbols used in the graphics project for both buildings. Large, detailed sketch of the street level of the building, with graphics applications applied.
To maintain a consistent appearance for all signage, a 4 page folder defines sign standards for all retail tenants. Typography, projecting signs, window signs, wall mounted signs and window decals are for all interior and exterior applications.
PROPOSED MAP PYLON
Intended to be positioned at the entry of 20 or 21 Custom House Street this pylon provides a street presence and identity for the two buildings.
Drawing of how the standing pylons will look, with a man standing next to them and looking. Letters A, B, C and D feature the progression of the logo and the three maps displayed.
Four-sided Pylon positioned between
20 an 21 Custom House.
Side A will face on-coming one way traffic. The remaining 3 sides would display map reproductions showing the changing profile of downtown Boston through the years.
Two old maps of downtown Boston, showing how land filled in two large bays.
Side A: CHS identity
Side B: Boston 1775
Side C: Boston 1842
Side D: Boston 1980
A
B
C
D