Retained in 1972 by Boston Broadcasters Inc. to develop a new corporate identity program for Boston’s ABC affiliate, WCVB-TV
- Channel 5.

WCVB-TV CHANNEL 5 / BOSTON, MA

Large scale interpretations of

the symbol were applied to architectural elements.

A preliminary design development sketch illustrating the News Set concept and its versatility.

A scale model showing proposed building identification including

a roof-top helipad.

Proposed Corporate stationary   

Sketch proposal

Applied to Mobile Broadcast Van

The symbol was applied to all company vehicles.  The multi-color band was to promote the all-color broadcast capabilities of the new station.

The design development of the symbol had to consider its use at all scales.

The symbols application as the stations first News Set.  Its dual-purpose configuration allowed for interaction between the co-anchors and their guests.

The basic concept for the symbol was the combination of concentric circles with a directional arrow.

Superimposing the 2 elements at a 45 degree angle provided the basic geometry for the symbol.

With minor adjustments the dynamic arrow becomes the core of the symbol creating the identity for WCVB-TV  Channel 5, Boston.

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Superimposed

Various applications of the symbol

            SYMBOL DEVELOPMENT

Typical concept stage of symbol development process in the studio.

Design: Wyman & Cannan - Bill Cannan - Lance Wyman - Herb Hong

Client: Boston Broadcasters Inc.  - Leo Beranek - Bob Bennett

Published -  Print Casebooks

contact: Bill Cannan / bcnco@optonline.net

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Dimensional

Linear

Reversed

Promotional

In addition to creating a distinct symbol that identified the new channel, the assignment included the application of that symbol to a number of elements to strengthen the new broadcast entity.