BILL CANNAN & COMPANY                                                                                                                                                             DESIGN CONSULTANTS

 

The United States Information Agency organized traveling USA exhibitions as

part of the Cultural Exchange Program

with the USSR.  At the height of the cold war, these exhibits toured various member countries of the Soviet block.  Exhibits

were designed by competing US firms

and fabricated in Europe.

                             

Using the equation of.... a POSITIVE               representing productivity, consumerism

                   

           ....... that creates a NEGATIVE              representing waste, pollution

 

       and resolving it with a POSITIVE               representing regulations, protection


                                                             ........... evolved into a design theme for the exhibit.

SOLUTION        

Selected by the USIA to design and develop a concept for an exhibit based

on the “Environment”.  We focused on developing a storyline showing environmental related problems and their proposed solutions.

PROGRESS AND THE ENVIRONMENT  /  PLOVDIV, BULGARIA  1972

PROGRESS        

PROBLEM        

SOLUTION        

Part 1 - PROGRESS

Part 2 - PROBLEM

Part 3 - SOLUTION

The exhibit, in a 160’ diameter dome, at the Plovdiv International Trade Fair, also featured exterior exhibits.  The exhibit plan provide three separate thematic areas: 

              15% for Part 1, PROGRESS

              15% for Part 2, PROBLEM

              70% for Part 3, SOLUTIONS

THE INTRODUCTION

THE THEATER

THE EXHIBITION

These multiple display units (infinity boxes with transparencies and products) illustrated the positive aspects of life in the US relative to mans basic needs: Food, Clothing, Shelter, Energy and Transportation.

The three screen theater space projected a multi-image presentation dealing with the negative aspects of those advantages in the  US relative to polluting the Air, the Land, and 

the Sea.

The remainder of the domed space used a variety of modular “plus” structures to display advances in technology, science, control, maintenance, inspecting and regulating our environment.

Pictograms of the 5 basic needs were used in illustrations, charts and graphs throughout the

exhibit including the domes exterior walls.  

Pictogram masks were used for all images in the theater sequence showing both positive and negative images. We developed the storyboard and most photography for the 5 minute presentation. 

Model and sketch of typical structural component made up of two interlocking panels.

Display structures were made up of interlocking

6’x 6’ panels to create multi-faceted units reaching 18’ height. These supported graphics, charts, photo murals, text and a variety of related products.

ENERGY

The ends of second tier components were illuminated with clear bulbs to further emphasize the “     ” concept.

FOOD

SHELTER

Design concept presentation sketch.

Design concept

presentation sketch.

PROBLEMS

SOLUTIONS

3

2

1

The symbol

and the exhibit structure in turn reflected these design elements in a 3 part presentation.

The modular concept allowed for maximum flexibility

in layouts both laterally and vertically.