BILL CANNAN & COMPANY                                                                                                                                                             DESIGN CONSULTANTS


Appropriate symbols were displayed on light posts along the Mall in front of each building.

They were also used as visual identifiers on the Map Kiosks, it’s side panels, brochures and handout maps.

Retained in 1975 by the Smithsonian to create a system of signage on The National Mall to accommodate the high volume of visitors expected for the 1976 American Bicentennial celebration.

The Mall lacked an organized information program regarding the Museums and Landmarks lining the Mall.

These included the Nation’s Capitol, Botanic Garden, Air and Space, The Hirshhorn, Arts & Industry, The Castle, The Freer, Jefferson Memorial, Lincoln Memorial, Washington Monument, the White House, History & Technology, Natural History, National Gallery and I. M. Pei’s East Wing Gallery.


Identifying buildings from the Mall is difficult because of the tree line along the greensward.

            THE SOLUTION

A higher point of view enables recognition of each building by shape and place on the Mall.  This led to proposing large        3-dimensional maps of the Mall.

Concept model of Mall kiosk

The concept of 3-dimensional maps displayed in double sided kiosks was approved by the Committee of Museum Directors.  Eighteen kiosks were strategically placed along the Mall in high traffic areas or near each building’s entry.

The 3’ x 6’ cast resin maps identified all buildings on the Mall with pictograms and provided data on their collections, services and operating hours.

“You are here” overlays gave walking time and distances for exploring the Mall.

The master model showing dimensional representation of each building on the Mall.

Each kiosk map was cast

from this model.

Map Kiosk side panels gave

additional information on the

light post / banners system.

Other panels illustrated major highways, the Metro map, bus routes and tourist transport.

This series of 28 symbols designed

as a quick visual reference for each Museum or Landmark building.  Each was based on a Landmark building or an item from the Museums collection.

Botanic Garden

Jefferson Memorial

Air & Space

Capitol Hill

A fold-out brochure  reiterating the dimensional Map Kiosk was distributed at each Museum or Landmark building along the Mall.




One of 18 Map Kiosks placed along the National Mall

Design: Wyman & Cannan / Bill Cannan & Co. - Bill Cannan - Lance Wyman - Tucker Viemeister - Brian Flahive  - Tom Demonse - Jose Luis Ortiz Tellez - Francisco Gallardo

Client: Smithsonian  - Susan Hamilton - S. Dillon Ripley

Awards - Presidential Design Award / National Endowment of the Arts / Print Casebooks / Graphic Arts Magazine

contact: Bill Cannan /