Retained by Jaymont to provide all architectural graphics and marketing materials for this 22 story office and retail complex in downtown Boston’s Financial District.
The retention of all existing Summer Street building facades was a unique aspect of this project.
The project identity was applied to a variety of marketing materials.
A folder system containing brochures, fact sheets and floor plans, was designed to provide all information needed for the leasing team and potential corporate and retail tenants.
A downtown map and overlay highlights location, transit information and walking distances.
An early site sign illustrated the project, its identity and the development team.
The 125 Summer Street fact sheet showing preserved old buildings facades at street level. The 22 floor structure contained 461,000 square feet of commercial and retail space at the corner of Summer and Lincoln Streets. The project was completed in 1989.
All interior signs for directionals, tenants and services were configured in a curved panel to reflect the buildings form. All, including regulatory signs, were finished in polished brass. Elevator doors were etched with a repeat pattern of the project symbol.
A proposed treatment for the lobby of the tower using the project symbol as a focal point. Materials were to be polished and rough finished granite, a traditional New England building material.
EXTERIOR RETAIL SIGNAGE
In keeping with the effort to retain the existing storefronts, a sign system based on individual letters seemed best suited for maintaining the “traditional” look of the new building. Overhead sign boards, gold leaf window identification and traditional sill signs were the basic design elements for all exterior retail signs.
Individually crafted gold leaf letters were recommended to reflect the design of century old signs.
Typical Retail Storefront elevation
Typical Sill Sign
Typical Individual Letter Sign
INTERIOR RETAIL SIGNAGE
View of the interior Galleria display cases
Influenced by signs found in London’s traditional Gallerias, a standard double-faced frame and disc configuration was adapted for all interior retail tenants.
Typical Galleria display case
BC&CO was retained by Jaymont Properties to design, research, build and install an exhibit titled “Boston’s Historic Theaters” in the Galleria display area. Pictured left is one of seven displays cases featuring a chair from “The Old Howard” theater. Featured memorabilia, posters, photographs, playbills and documents are from the Harvard Theater Collection and the private collection of Fred MacLennan.
99 SUMMER STREET / BOSTON
Retained by Jaymont to provide all architectural graphics and marketing materials for this existing 20 story office and retail complex in Boston’s Financial District.
Managed by Jaymont, the design program focused on developing signage for an “as built” structure and the preparation of all marketing materials to assist in the new leasing effort. A street level retail component was included.
The 99 Summer Street fact sheet from Jaymont's Corporate Brochure. The 20 floor structure contained 271,000 square feet
of commercial and retail space at the corner of Summer and Kingston Streets. The project was completed in 1987.
An elaborate multi-page brochure was designed as a leasing kit and sales tool. It focused on the site's central location, views of the skyline and local amenities. Overlays show transportation options and walking time and distances from the site. The building cross-section was complimented with detailed floor plans for each level.
All tenant signs (12” x 14”) are etched and polished stainless steel with paint filled text and numbers.
The design intent of the brochure was to highlight tenant views in all directions from the site. All photos taken from the upper floor levels offered a 360 degree panorama of the downtown Boston skyline. All photos for marketing materials were taken by members of the BC&CO design team.
Double page spread from the 99 Summer Street project brochure showing views from the site.
20 and 21 CUSTOM HOUSE STREET / BOSTON
The project fact sheet for 21 Custom House Street.
Retained by Jaymont to provide joint architectural graphics and marketing materials for 2 new office buildings near two landmarks (Old Customs House & Old Customs House Tower) in downtown Boston’s Financial District.
The project fact sheet for 20 Custom House Street.
Photographing 21 Custom House building for Jaymont marketing brochure
Bronze address set in entry pavers at each building's entrance
Project binder with symbol based on Boston’s original 1810 Customs House building.
Elevator doors with etched symbol pattern
Projecting Retail signs and Incised Street identification
Project symbol window decal, white vinyl on glazing
Gold leaf address application on glazing
Incised address at entry at the entrance of each building
To maintain a consistent appearance for all signage, a 4 page folder defines sign standards for all retail tenants. Typography, projecting signs, window signs, wall mounted signs and window decals are for all interior and exterior applications.
PROPOSED MAP PYLON Intended to be positioned at the entry of 20 or 21 Custom House Street this pylon provides a street presence and identity for the two buildings.
Four-sided Pylon positioned between 20 an 21 Custom House.
Side A will face on-coming one way traffic. The remaining 3 sides would display map reproductions showing the changing profile of downtown Boston through the years.
Side A: CHS identity
Side B: Boston 1775 Side C: Boston 1842 Side D: Boston 1980